The Jarama (pronounced Yah-RAH-mah) was named for a district in Spain renowned for breeding fighting bulls, and not for the F1 track outside Madrid as many believe. It was first introduced to the public in the spring of 1970 at the Geneva Motor Show. Styling by Bertone's Marcello Gandini resulted in a roomy, glassy coupe deliberately unspectacular, maybe even somewhat mediocre in design but one that surely must have had some influence on the later Toyota Celica/Supra line and MVS Venturi.
Although the body was designed and pressed by Bertone at its Grugliasco factory, final assembly continued in the hands of Marazzi. The Jarama was built on a shortened version of the Espada's sheet steel platform that Bertone was still building for Lamborghini. The Jarama chassis was shortened by 10.6 inches but the rest of the engine and running gear were virtually untouched. Remarkably though, the Jarama weighed in as one of the heaviest Lamborghini's ever built even with the missing midsection.
177 GT's and only 150 of the GTS model were built, for a total of 327 Jaramas.